Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from berkshireyogadancefitness.com (the “Site”).
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit allaboutcookies.org.
Log Files: Track actions occurring on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”
When you submit a website form or schedule an appointment with us through the Site, we collect information including your name and email address, referred to as “Scheduling Information.”
When we talk about “Personal Information” in this Privacy Policy, we are referring to Device Information, Order Information, and Scheduling Information.
We use the Order Information to:
Fulfill any orders placed through the Site (including processing payment information and providing invoices and/or order confirmations).
Communicate with you.
Screen our orders for potential risk or fraud.
Provide you with information or advertising related to our products or services, in line with your preferences.
We use the Device Information to:
Screen for potential risk and fraud (especially your IP address).
Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and assessing the success of our marketing and advertising campaigns).
Show online advertisements on platforms such as Facebook, Instagram, and Google.
We use the Scheduling Information to make appointments or class sign-ups for you in our studio scheduling software.
We will not sell, rent, or trade your email address to any unaffiliated third party without your permission.
We share your Personal Information with third parties to help us use it as described above. For example, we use Momence to power our class and appointment scheduling, and Google Analytics to understand how customers use the Site.
You can read more about Google’s use of your Personal Information here and opt out of Google Analytics here.
We may also share your Personal Information with third-party service providers we hire to assist us, including but not limited to payment processors, web analytics companies, advertising networks, and email marketing service providers.
For targeted advertising, we use your Personal Information on platforms such as Facebook, Instagram, and Google. Learn more about targeted advertising through the Network Advertising Initiative’s (“NAI”) educational page here.
To opt out of targeted advertising:
You can also opt out of some of these services via the Digital Advertising Alliance’s opt-out portal here.
Additionally, we may share your Personal Information to comply with applicable laws, respond to subpoenas, search warrants, or other lawful requests, or otherwise protect our rights.
Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and request its correction, update, or deletion. To exercise this right, please contact us using the contact information below.
Additionally, if you are a European resident, we process your information to fulfill contracts with you (for example, when you place an order through the Site) or to pursue legitimate business interests. Your information will be transferred outside Europe to the United States.
When you place an order through the Site, we maintain your Order Information for our records unless you request its deletion.
We may update this Privacy Policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail at:
Berkshire Yoga Dance and Fitness
55 North St, Suite #201
Pittsfield, MA 01201
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